Wearable Recycled Plastic

To be successful, the recycling process needs more than just companies who are willing to recycle. It needs manufacturers who are willing to help build demand for recyclables. That’s why, when our team at Northstar hears stories about companies like Adidas using recycled plastic in their products, we want to share the exciting news.

  • According to an article by Business Insider, Adidas is releasing a new line of running shoes made from recovered ocean litter. “Each shoe uses an average of 11 plastic bottles per pair and incorporates recycled plastic into the … laces, heel webbing, heel lining, and sock liner covers.”
  • After digging a bit further, we found that this is just one of a series of recycling initiatives Adidas has undertaken in partnership with Parley for the Oceans. The company has also partnered to create soccer uniforms for Real Madrid and MLS teams out of recycled plastics.
  • Beyond their efforts with Parley, Adidas has also targeted other opportunities for using recycled materials instead of virgin feedstock. This includes using recycled nylon in over 30% of their swimwear line since 2015, diverting about 1,500 tons per year of polystyrene into footwear products, and using recycled polyester to make apparel items like the uniforms for the 70,000 volunteers at the London 2012 Olympic Games.

Adidas is just one of many companies around the world striving to build demand for recycled materials. We look forward to hearing and sharing more success stories as our team at Northstar continues to help companies realize the value in their own waste streams. Contact us today to learn more about our efforts.

***Feature Image Credit/Copyright Attribution: “Protopic/Shutterstock”